PETERS – A heart-warming story generated a heart-warming response

(Image: CFJC)

A LOT OF PEOPLE say they love seeing the media cover good news and sick of all the bad news.

That’s patently not true. Audience analytics reliably tell you that it’s the calamitous stories that get the clicks and the eyeballs.

At CFJC, we cover positive, community-minded stories on a very regular basis, and we will always do that even though the numbers tell us those stories don’t really capture the audience’s imagination like chaos and disaster do.

It’s okay to admit the truth.

With that backdrop, the CFJC Today audience came through with a big surprise this week.

On Tuesday, we posted a story about a violent confrontation between a security guard and one of the denizens of the Kamloops downtown.

With the bystander video we had obtained, we knew this was likely the type of story that would generate a lot of engagement online — and it did.

On the same day, our newsroom did a story about a kind gesture by a Kamloops dollar store clerk that ended up sending positive ripple effects through the community.


James Peters is the radio anchor at CFJC, coming to Kamloops in 2006. He anchors the afternoon news on B-100 and 98.3 CIFM, and contributes weekly editorials to the CFJC Evening News. He tweets regularly @Jamloops.

About Mel Rothenburger (9504 Articles) is a forum about Kamloops and the world. It has more than one million views. Mel Rothenburger is the former Editor of The Daily News in Kamloops, B.C. (retiring in 2012), and past mayor of Kamloops (1999-2005). At he is the publisher, editor, news editor, city editor, reporter, webmaster, and just about anything else you can think of. He is grateful for the contributions of several local columnists. This blog doesn't require a subscription but gratefully accepts donations to help defray costs.

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