A LOT OF PEOPLE say they love seeing the media cover good news and sick of all the bad news.
That’s patently not true. Audience analytics reliably tell you that it’s the calamitous stories that get the clicks and the eyeballs.
At CFJC, we cover positive, community-minded stories on a very regular basis, and we will always do that even though the numbers tell us those stories don’t really capture the audience’s imagination like chaos and disaster do.
It’s okay to admit the truth.
With that backdrop, the CFJC Today audience came through with a big surprise this week.
On Tuesday, we posted a story about a violent confrontation between a security guard and one of the denizens of the Kamloops downtown.
With the bystander video we had obtained, we knew this was likely the type of story that would generate a lot of engagement online — and it did.
On the same day, our newsroom did a story about a kind gesture by a Kamloops dollar store clerk that ended up sending positive ripple effects through the community.
James Peters is the radio anchor at CFJC, coming to Kamloops in 2006. He anchors the afternoon news on B-100 and 98.3 CIFM, and contributes weekly editorials to the CFJC Evening News. He tweets regularly @Jamloops.