PETERS – Bell’s mental health marketing campaign all about the bottom line
(Image: Bell Let’s Talk Facebook)
THERE’S BEEN A LOT OF MENTAL HEALTH TALK this week, and that ‘s great.
Personally, I have nothing but respect for those who share their own experiences in mental health, and I’m always open to talking about my own experiences, specifically with anxiety disorder.
Mental health comes into focus this time of year, particularly because research has shown it’s a struggle for many in January and February.
That led Bell to create Let’s Talk day, a campaign that encourages people not to bury their mental health struggles inside, but to bring them into the open.
As altruistic as that sounds, there is good reason to be cynical about this campaign.
James Peters is the radio anchor at CFJC, coming to Kamloops in 2006. He anchors the afternoon news on B-100 and 98.3 CIFM, and contributes weekly editorials to the CFJC Evening News. He tweets regularly @Jamloops.
Why targeting Bell? And why all of the sudden the corporate servant working for the JPBG waging a volley of condemnation towards a questionable but commonplace practice? Even in our City many large and small businesses get involved in building perception of altruism by donating to fashionable causes. It is phoniness, but it works and the gullible mob is totally enthralled and enthusiastic. Again, what’s the finger pointing for, James?