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CHARBONNEAU – The rise of populism in the attention economy

Donald Trump gets our attention.

WE ONLY HAVE SO MUCH ATTENTION to give and as such, it’s a valuable resource. Everyone wants our attention: social media, advertisers, politicians, family and friends. Attention is a limited resource and technology gobbles up at lot of it; just look at the number of people glued to their screens on any street or in any cafe.

Noble Prize winning political scientist Herbert A. Simon described the concept of the attention economy in 1971. The growth of information dilutes our attention. Simon says:

“What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

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David Charbonneau is a retired TRU electronics instructor who hosts a blog at http://www.eyeviewkamloops.wordpress.com.

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About Mel Rothenburger (6186 Articles)
ArmchairMayor.ca is a forum about Kamloops and the world. It has more than one million views. Mel Rothenburger is the former Editor of The Daily News in Kamloops, B.C. (retiring in 2012), and past mayor of Kamloops (1999-2005). At ArmchairMayor.ca he is the publisher, editor, news editor, city editor, reporter, webmaster, and just about anything else you can think of. He is grateful for the contributions of several local columnists. This blog doesn't require a subscription but gratefully accepts donations to help defray costs.

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