ROTHENBURGER – Lisa LaFlamme, the media and drawing our own conclusions


MOST EVENINGS for the past several years, our TV set has been tuned to the CTV National News with Lisa LaFlamme (but not before the local news, of course).

LaFlamme is, or was, head and shoulders above any of the anchors CBC could put in front of a camera for The National. Proudly wearing her Order of Canada pin night after night, she smoothly and engagingly introduced story after story, concluding with an “Alright, Genevieve Beauchemin (or whichever other reporter it happened to be) in Ottawa (or some other city) tonight.”

But, LaFlamme is gone, fired because of, according to CTV, “changing viewer habits.” I didn’t change mine so I don’t know who they’re talking about. Besides, LaFlamme’s viewership numbers easily outpaced competing networks.

So, if it’s not changing viewer habits, what’s the real reason she got the heave ho?


Mel Rothenburger is a former mayor of Kamloops and a retired newspaper editor. He is a regular contributor to CFJC Today, publishes the opinion website, and is a director on the Thompson-Nicola Regional District board. He can be reached at

About Mel Rothenburger (9641 Articles) is a forum about Kamloops and the world. It has more than one million views. Mel Rothenburger is the former Editor of The Daily News in Kamloops, B.C. (retiring in 2012), and past mayor of Kamloops (1999-2005). At he is the publisher, editor, news editor, city editor, reporter, webmaster, and just about anything else you can think of. He is grateful for the contributions of several local columnists. This blog doesn't require a subscription but gratefully accepts donations to help defray costs.

1 Comment on ROTHENBURGER – Lisa LaFlamme, the media and drawing our own conclusions

  1. John Noakes // August 21, 2022 at 6:56 AM // Reply

    I’ve got a feeling this will be one of those decisions that will carry some regret as time goes forward.

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