EDITORIAL – Pink Shirt Day is about kindness, not about marketing

(Image: Facebook)

An editorial by Mel Rothenburger.

I’M WEARING a pink tie today.

OK, it’s Pink ‘Shirt’ Day but that’s become a slight misnomer — the idea is that we all wear something pink to support the movement against bullying. It was started in 2007 by a couple of caring Nova Scotia students after a younger student was bullied for wearing a pink shirt to school.

They bought and distributed 50 pink shirts. Now it’s annual, and worldwide.

This year’s focus is on cyberbullying. The “official” slogan is “Be Kind.” Elsewhere, though, it’s advertised as “Choose Kindness — Kindness is Contagious.” Yet another one, T-shirts and all, is “Kindness Starts Here.” Still, we know what Pink Shirt Day is (and it’s a great thing) but just “who” it is has gotten a little fuzzy, at least to me.

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Mel Rothenburger is a former mayor of Kamloops and newspaper editor. He publishes the opinion website, and is a director on the Thompson-Nicola Regional District board. He can be reached at

About Mel Rothenburger (6612 Articles) is a forum about Kamloops and the world. It has more than one million views. Mel Rothenburger is the former Editor of The Daily News in Kamloops, B.C. (retiring in 2012), and past mayor of Kamloops (1999-2005). At he is the publisher, editor, news editor, city editor, reporter, webmaster, and just about anything else you can think of. He is grateful for the contributions of several local columnists. This blog doesn't require a subscription but gratefully accepts donations to help defray costs.

1 Comment on EDITORIAL – Pink Shirt Day is about kindness, not about marketing

  1. You seem surprised at the thought of commercial interests profiting off of the good intentions of social movements. Wonder if that has ever happen before.

    Merry Christmas Mel. Sorry season’s greeting

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