GINTA – Do you use social media to build or destroy?

IT WAS MORE RIDICULOUS THAN FUNNY. In fact, it was not funny at all. It so happened that last week, our prime minister stopped by a locally owned doughnut shop in Winnipeg and bought a few dozen for a meeting he was holding in town. He posted a photo on Twitter — and then the hell broke loose.

He was roasted like nothing else. Why aren’t the Tim Hortons doughnuts good enough? He is obviously a middle-class elitist for buying such expensive doughnuts. He is selfish and conceited and so on. It kept on rolling like a bad cold that just doesn’t want to let go. Yep, it became #doughnutgate. The toxic virtual plume was shocking.

The owners of the doughnut shop affirmed their position on social media, defending the prime minister’s choice of treats.

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Daniela Ginta is a mother, scientist, writer and blogger. She can be reached at daniela.ginta@gmail.com, or through her blog at http://www.thinkofclouds.com.