By ANGUS REID INSTITUTE
December 2, 2021 – It’s supposed to be the most wonderful time of the year, but emotional and financial stress combined with supply chain woes have Canadians carefully calibrating how much they’ll spend on Christmas shopping, and when they’ll spend it.
In turn, the latest data from the non-profit Angus Reid Institute finds a significant segment of would-be holiday shoppers already putting retailers on the naughty list as they struggle to find what they’re looking for in stock. Forty per cent of online shoppers report at least some difficulty adding to cart this season, while nearly half (49%) of in-person shoppers encountered shelves lacking the items they wanted.
Many Canadians consumers are responding by starting their holiday shopping early this season. Indeed, 35 per cent say they are already underway, while a handful (6%) are waiting longer this year, hoping that some of the aforementioned issues will clear up in time to get their list completed while avoiding the logjam.
Inflationary pressure on Canadians has also added challenges for some, as costs for common household goods continue to rise. Asked to assess their financial and emotional stress this year compared to others, more than half (53%) say they are feeling worse emotionally and 41 per cent say the same of their economic anxiety.
More Key Findings:
- Three-in-ten Canadians (31%) say they are spending less this year than in most years, compared to 19 per cent who say their spending will actually increase.
- Financial stress levels are highest in Alberta, Saskatchewan, and Manitoba, and are lowest in Quebec. Quebecers are also least stressed from an emotional standpoint – though 42 per cent still say they are feeling worse this year than others.
- Those feeling stressed financially are twice as likely to be cutting spending (41%) than to be increasing it (22%) this holiday season.