PETERS – Trading Tourism Kamloops visitor centre for Jeep a head scratcher

(Image: Tourism Kamloops)

TOURISM KAMLOOPS has done a lot of great marketing for this city over the years, but a decision it made this week should raise some serious concerns from the local tourist-dependant sector.The visitor centre located off the Trans Canada Highway will be closed to the public this summer, in favour of a Jeep and trailer rig.

The Jeep will roam the community, park in strategic locations and offer information and promotional opportunities to those who can find it.

This is a classic case of fixing something that is not broken — or finding a problem that does not exist.


James Peters is the radio anchor at CFJC, coming to Kamloops in 2006. He anchors the afternoon news on B-100 and 98.3 CIFM, and contributes weekly editorials to the CFJC Evening News. He tweets regularly @Jamloops.

About Mel Rothenburger (8485 Articles) is a forum about Kamloops and the world. It has more than one million views. Mel Rothenburger is the former Editor of The Daily News in Kamloops, B.C. (retiring in 2012), and past mayor of Kamloops (1999-2005). At he is the publisher, editor, news editor, city editor, reporter, webmaster, and just about anything else you can think of. He is grateful for the contributions of several local columnists. This blog doesn't require a subscription but gratefully accepts donations to help defray costs.

2 Comments on PETERS – Trading Tourism Kamloops visitor centre for Jeep a head scratcher

  1. Pierce Graham // June 27, 2020 at 4:05 PM // Reply

    Agreed. a mobile welcoming center is a roving, moving target. Sounds like someone with a Jeep and an expense account sold a bill of unpredictable goods. Welcomes are best delivered at the point of entry.
    Pierce Graham

  2. Grace LaBossiere // June 27, 2020 at 6:59 AM // Reply

    This makes absolutely no sense. Many years ago I ran the Info Centre in Maple Ridge, which was not a hub of events. People stopped in for directions, suggestions of what to visit throughout the area and province, and for where to stay information. Those who stop need to be able to find a brick and board location, or they will travel to where they can find one (Salmon Arm?)

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