JOURNALISM – ‘We’re in deep shit’ says veteran broadcaster Keith Morrison

Keith Morrison speaks to Jack Webster Foundation awards ceremony on Monday night. (Image: Mel Rothenburger)

“We’re in deep shit, folks, we really are.”

That’s how veteran Canadian-born broadcaster Keith Morrison assessed the state of journalism as he addressed the annual Jack Webster awards ceremonies Monday night in Vancouver.

Morrison, who was once a regular on CTV’s old Canada A.M. morning show, hosts the NBC Dateline murder mystery series. He was the keynote speaker at the awards, speaking to 800 B.C. journalists, public relations reps and media business people.

He said the attack on journalism began long before the Trump administration, and the public’s notion that the media are biased has grown over the years.

“If you’re not trusted any more there’s no percentage in keeping you,” he said. “That’s how people think of the media.”

Morrison, who spent much of his career as a reporter and news anchor, said he enjoys his work on murder-mystery TV, though he “had to be dragged into it.” It’s real journalism, where one story can take weeks or months to investigate and produce, he said.

It has the resources to do that because, unlike network news, murder mystery television “pays, and it makes money.”

With newsrooms being cut back, that kind of journalism isn’t as common as it used to be, he said. “How do we do it for politics that isn’t a shouting match?” he wondered.

Morrison said he likes to think that, 25 years from now, he’ll be speaking about the comeback of old-school investigative reporting.

“We have to figure out how to make that kind of journalism work again.”

— Mel Rothenburger

About Mel Rothenburger (8666 Articles) is a forum about Kamloops and the world. It has more than one million views. Mel Rothenburger is the former Editor of The Daily News in Kamloops, B.C. (retiring in 2012), and past mayor of Kamloops (1999-2005). At he is the publisher, editor, news editor, city editor, reporter, webmaster, and just about anything else you can think of. He is grateful for the contributions of several local columnists. This blog doesn't require a subscription but gratefully accepts donations to help defray costs.

2 Comments on JOURNALISM – ‘We’re in deep shit’ says veteran broadcaster Keith Morrison

  1. Robert Bruce // October 31, 2018 at 1:02 PM // Reply

    thanks, he’s right…

  2. Tony Brumell // October 30, 2018 at 11:21 PM // Reply

    If you want real journalism to make a comback you must get the corporate owners to divest to one media outlet each.Your buisness has declined becuase of the “F”ing social media and the perception that real or imagined that owners concentrate the media outlets and then play favourite politics with the news stories..Editorialism is fine but corporate interferance is not.
    I surley want my morning newspaper back along with good journalism on the other media. But I don’t trust the traditional outlets anymore.I see so many stories from other “wildcat” media that are important but are not covered by the mainstream outlets.
    When David Suzuki,Naomi Klien,Maude Barlow and chief Iron eyes come to this town (Kamloops) within a single summer week and no media covers any of thier events, one has to think that orders have been given to “Forget ‘ to send any reporters.This kind of politics doesn’t make for trust in mediaIf you want to see good ,unbiased coverage you have to do it yourself.
    Good luck with that.!!!!

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