Rebranding is a good exercise in self examination but it’s the fundamentals that count
MY VERSION OF what I like to call “the North Shore lifestyle” consists largely of stopping for groceries or filling up with gas on my way through as I head towards home.
My transient relationship with the North Shore gives me at least a passing appreciation for its features. The library is excellent. A lot of the shopping is pretty good.
We occasionally have dinner there. I sometimes walk the dog on the Rivers Trail along Schubert Drive.
Mel Rothenburger is a former mayor of Kamloops, former school board chair, former editor of The Kamloops Daily News, and a current director on the Thompson-Nicola Regional District board. He was awarded the Jack Webster Foundation’s lifetime achievement award in 2011. His editorials are published Monday through Thursdays, and Saturdays on CFJC Today, CFJC Midday and CFJC Evening News. Contact him at firstname.lastname@example.org.