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NATIONAL PULSE – One in three Tim’s customers say opinion is worsening

But, just nine per cent of Canadians say they don’t buy Tim Hortons products, majority stop in regularly


By ANGUS REID INSTITUTE

April 17, 2018 –  A brewing conflict between Tim Hortons franchisees and its foreign owned parent company Restaurant Brands International (RBI) appears to be one of a number of factors driving opinions of the iconic coffee chain downward.

The federal government recently announced it will investigate claims from local owners that cost cutting measures by RBI have led to diminished quality, service and safety at their restaurants. The concerns of franchisees are echoed in a new public opinion study from the Angus Reid Institute, which finds significant portions of Tim Hortons’ double-double drinkers – and customers at large – saying their opinion of the restaurant, including their assessment of its quality and prices, has worsened over the past few years.

Tim Hortons, nonetheless, remains a carbs, sugar and caffeine-fueled force in this country: seven-in-ten (70%) Canadians still say that Tim Hortons plays a part when they think of Canadian culture, and six-in-ten (62%) still regularly patronize the company.

More Key Findings:

  • Canadians are more likely to hold a favourable view of Tim Hortons, rather than an unfavourable one, by a ratio of more than two-to-one (55% to 25%).
  • When considering changes to Tim Hortons over the past five years, Canadians are more likely to say that the quality of food, coffee and service, as well as the prices have worsened rather than improved.
  • While Canadians may be feeling more negative about Tim Hortons, they haven’t necessarily switched morning coffee shops. One-in-three Canadians (33%) are weekly customers, while a similar number (29%) stop by at least once a month.

Link to the poll here: www.angusreid.org/tim-hortons

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About Mel Rothenburger (6184 Articles)
ArmchairMayor.ca is a forum about Kamloops and the world. It has more than one million views. Mel Rothenburger is the former Editor of The Daily News in Kamloops, B.C. (retiring in 2012), and past mayor of Kamloops (1999-2005). At ArmchairMayor.ca he is the publisher, editor, news editor, city editor, reporter, webmaster, and just about anything else you can think of. He is grateful for the contributions of several local columnists. This blog doesn't require a subscription but gratefully accepts donations to help defray costs.

1 Comment on NATIONAL PULSE – One in three Tim’s customers say opinion is worsening

  1. Guess I’m a 9%er, never both anymore…..rather get food at A&W than any of the rest…and even that doesn’t touch the downtown Donair place…

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