I KNOW there will be some who, in their ignorance, will suggest that last Friday’s efforts to raise awareness for youth homelessness was nothing more than a photo op for Kamloops Councillors looking for the limelight with an election a year away. Those naysayers will always be around.
But the promotion would not have been a success without that photo opportunity, if you wish to call it that. Would the news media have done as much if Councillors like Tina Lange and Kathy Sinclair hadn’t participated? Or ran the comments made by the Mayor and other Councillors surrounding the event? Highly unlikely.
This was a real opportunity to continue to raise awareness of a growing problem. Youth homelessness is a troubling issue. It’s not a simple issue, and requires a concerted effort by a number of groups to alleviate the problem.
Doug Collins is the Director of News, Information and Television Operations at CFJC-TV. Doug has been on the air in Kamloops since 1970. He was presented with a Lifetime Achievement Award by the Radio-Television News Directors Association of Canada in 2008.