EDITORIAL – Communications lesson has been learned from 2003 firestorm

Agencies meet with the media for wildfire update Tuesday. (Image: Mel Rothenburger photo)

RIGHT ABOUT NOW, frustration and impatience should be setting in among some of the unfortunate people who have been displaced from their homes by the wildfires.

Tempers will grow short as exhaustion takes hold, and questions about how the emergency is being handled will become more urgent.

While the response both in the woods and at evacuation centres has been nothing short of outstanding, it hasn’t been perfect.


Mel Rothenburger is a former mayor of Kamloops, former school board chair, former editor of The Kamloops Daily News, and a current director on the Thompson-Nicola Regional District board. Contact him at

About Mel Rothenburger (6473 Articles) is a forum about Kamloops and the world. It has more than one million views. Mel Rothenburger is the former Editor of The Daily News in Kamloops, B.C. (retiring in 2012), and past mayor of Kamloops (1999-2005). At he is the publisher, editor, news editor, city editor, reporter, webmaster, and just about anything else you can think of. He is grateful for the contributions of several local columnists. This blog doesn't require a subscription but gratefully accepts donations to help defray costs.

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