A RECENT REPORT from the group Cision suggests the public’s trust in the media is continuing to fall.
Their 2017 State of the Media report indicates 91 per cent of respondents feel the media is less trusted than it was just three years ago. While 92 per cent of reporters surveyed said being right is more important that being first, there is strong evidence that more journalists are choosing speed over accuracy.
No one wants to be second. If there’s a social media post out there that says something interesting, no matter what it may be, it’s being retweeted by journalists before they ever check out the veracity of the post.