FORSETH – Few drivers on road but ICBC stubbornly refuses to give us rebates

JUST THE OTHER DAY our government owned Insurance Corporation of British Columbia, ICBC sent out a media release that began with the following eight words …

“With fewer vehicles on our roads right now …. “

And what would many have thought the next words should have been?  Perhaps, “…. and so ICBC will be offered a rebate to all drivers”

Many have been saying that ICBC should have FOLLOWED THE LEAD of nearly EVERY SINGLE automobile insurance company across Canada – AND REDUCED RATES due to fewer vehicles on the road, driving fewer miles.

That’s not happening, and the only thing left for us to believe, therefore, is that the NDP Minister in charge of ICBC, David Eby, feels this is just fine.

So, what did the rest of that media release go on to say then – if it wasn’t to announce a rebate to drivers across the province?

“With fewer vehicles on our roads right now, drivers may be tempted to speed. Even though it seems safer with fewer cars on the road, it isn’t. Speeding increases your risk of crashing and reduces the amount of time you have to react to the unexpected. ICBC is asking that we all do our part to prevent crashes, keep people safe, and avoid putting additional pressure on B.C.’s first responders and medical resources.”

Okay that’s fine and well … but further down the release, ICBC then goes on to say …

“… this is why ICBC, the B.C. government and police are launching a month-long campaign focusing on speed and urging drivers to slow down … the campaign includes radio and digital advertising …”

I have no qualms with ICBC, the RCMP, and municipal police forces focusing on speeders – especially those who are exceeding speed limits by reckless amounts – but here’s the rub.

While British Columbians have greatly reduced the number of miles they are driving, ICBC has refused to recognize that by offering a rebate on what are some of the highest insurance costs in Canada.

Private insurers across Canada have provided over $600 million in rebates – the province of Manitoba’s government owned insurer provided over $100 million in rebates – however ICBC stubbornly refuses to do the same.

WHAT ARE THEY willing to do instead?

Line the pockets of media giants, by providing untold bucket loads of money for an advertising campaign – and that won’t be cheap!

Instead of doing the right thing – reducing ICBC rates and providing rebates — ICBC would rather increase the profit levels of the media.

As I’ve said before … Thanks, ICBC … thanks for NOTHING.

Alan Forseth is a Kamloops resident and former member of the Reform Party of Canada and the B.C. Reform Party, and a past and current member of the BC Conservative Party. His blog is My Thoughts on Politics and More.

About Mel Rothenburger (8318 Articles) is a forum about Kamloops and the world. It has more than one million views. Mel Rothenburger is the former Editor of The Daily News in Kamloops, B.C. (retiring in 2012), and past mayor of Kamloops (1999-2005). At he is the publisher, editor, news editor, city editor, reporter, webmaster, and just about anything else you can think of. He is grateful for the contributions of several local columnists. This blog doesn't require a subscription but gratefully accepts donations to help defray costs.

3 Comments on FORSETH – Few drivers on road but ICBC stubbornly refuses to give us rebates

  1. Quit your ‘bitchin’ Alan and the drama too…”line the pockets of media giants”…please! Press releases from the government are not “paid for ads campaigns”…the media carries them because, well that’s what the media does. And ICBC is still recovering from that serious dumpster fire caused by the other guys, the ones we had before. So go bitchin’ Alan but with good reasons…but you can’t do that, can you?

    • I guess you missed reading l this line my friend:

      “… the campaign includes radio and digital advertising …”

      Having worked in media for 25+ years, U an well aware if the difference between a media release, and PAID advertising

  2. Don Drysdale // May 9, 2020 at 9:21 AM // Reply

    How many of those insurers you are talking about have over a $billion in debt. Let ICBC get out of debt and maybe we will see decent prices. You want a rebate now and then another price hike? Does not make sense. As far as advertising goes ICBC has always run some sort of safety campaign. Not buying your cup of tea.

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