ROTHENBURGER – Why machine politics wins election campaigns
THE BY-ELECTION for mayor got more interesting Friday, but the outcome more predictable.
Dr. Cindy Ross-Friedman, one of the declared mayoralty candidates, sent around a media release late in the day.
Or was it a guest column, or a letter to the editor or, as she put it, “whatever you want…. I am atypical.”
This is true. And she intends to run what she regards as an atypical campaign. Unfortunately, it’s not as atypical as she might think.
According to her press release — or whatever — she is not a campaigner and doesn’t know how to play the game. “I don’t have ‘messages boxes’ or garish lawn signs or want to stand on the side of the road distracting drivers by waving like I am one of those balloon people.”
Mel Rothenburger is a former mayor of Kamloops, former school board chair, former editor of The Kamloops Daily News, and a current director on the Thompson-Nicola Regional District board. His editorials are published regularly on CFJC Today and he appears Wednesdays on the CFJC-TV evening news. Contact him at mrothenburger@armchairmayor.ca.
ArmchairMayor.ca 
Big campaigns with lots of money don’t always achieve the best results.
Look south to see what I mean.
All the best, Cindy.
Hi Mel! Loved your synopsis. Now, I am neither arrogant not egotistical enough to think that the majority of folks in town knows who I am and what I stand for. In fact, someone just asked me if I support or oppose Ajax. (Oppose, for the past six years, FYI). I just am going to go about it all…differently…