GINTA – Why are we so opposed to saving nature?

IT IS HARD TO TRY to change people’s minds even when the cause is more than worthy. Not when it comes to the material part though. There are marketing wizards out there designing strategies and using subtle tricks that make us act like puppets as we agree to buying things just because.

Never mind what it takes to produce or manufacture a product, or the ultimate price for our lifestyle – pollution and destruction, sometimes not just of nature but human lives too. Our stores are filled to the brim and more is coming. That is not creating long-lasting happiness either; on the contrary.

For the most part, the opposite stands true when it comes to nature and our role in keeping it healthy and beautiful, be it land, air or water. Not for esthetic purposes, but because our well-being and our future depend on it. At least, that’s what we tell our kids or the school does. Or both. But… we are hard to convince.

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Daniela Ginta is a mother, scientist, writer and blogger. She can be reached at daniela.ginta@gmail.com, or through her blog at http://www.danielaginta.com.