GINTA – To ban or not to ban junk food advertising directed at children

Senator Nancy Greene Raine (centre) introduced the Child Health Protection Act last year. It would ban food and beverage marketing directed at kids. (Image: nancygreeneraine.ca)
MY YOUNGEST was about six when he asked what a happy meal is. Someone at school had mentioned it. I said it’s a healthy meal that you eat with the people you love. Cheeky, I know.
Then I explained what people refer to when they talk about a ‘happy meal’. Fast food that comes loaded with sugar, salt, fat, and a plastic toy. The plot between the movie industry and fast food was also discussed. You watch, you buy, and you throw away. You become hooked. Repeat.
He tilted his head, as if to say that is silly. I shrugged; it is.
I do not agree with junk food or fast food being offered as treats, nor do I approve of the combined marketing plot.
Daniela Ginta is a mother, scientist, writer and blogger. She can be reached at daniela.ginta@gmail.com, or through her blog at http://www.thinkofclouds.com.
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