LATEST

ROGERS – No one seems to want poor Twitter

DESPITE BEING a household name, and despite efforts at adding new features, Twitter can’t make a profit. This has been going on for several years. So why not just sell the company and pay off the shareholders?

As it turns out, even this is next to impossible.

rogerscolhed-nkAccording to reports, there was a lineup of suitors in recent weeks ready to take over the company. But one by one, they took themselves out of the running. Early rumours had Apple and Google showing interest, but they were quickly eliminated. Disney (the media conglomerate, not the amusement parks) was at one point considered to be a dream buyer, but it soon lost interest.

The last hope was Salesforce, a company that makes money from selling software that manages interaction with customers. They have a market capitalization of $55 billion, so the money was there. But the spirit, in the end, was not.

Twitter is still hoping to find a buyer, but at this point it’s hard to imagine who that might be.

Many people with more insight than me have tried to explain Twitter’s troubles. But the main reason may be quite simple. Twitter is failing for the same reason that Google Plus failed, and for the same reason other social networks have failed. In a word: Facebook.

Think of it this way. Let’s say you want an easy way to keep in touch with friends and relatives. Most likely you would ask them — what’s the best way to keep in touch with you. I’m willing to bet the vast majority of them would suggest Facebook, because that’s where they are already.

Facebook got a big head start, established itself, and relentlessly invested in growth and new features. Twitter and whatever Google is doing will always be second choices.

Apparently, when Twitter was first starting out, Facebook offered to buy them. That’s a likely scenario, given that they have a history of taking over competitors — or at least trying. If they can’t beat them, they try to match them with similar features. A good case in point is the obvious copying of Snapchat, which refuses to sell out.

Twitter is better than Facebook for keeping up with the latest news, but that’s not a feature that’s going to win most people over. While finding news on Facebook happens mostly by accident, this is more than enough for anyone who isn’t a news junkie.

There’s still a chance that Twitter might find a way to innovate its way to profitability. For example, they are now live-streaming NFL football games — a good move to attract young people who are turning away from TV and getting pretty much all their entertainment from the Internet.

I really do hope they find a way of surviving. I would have to go through severe withdrawal if they ever folded.

Mark Rogers writes about media and technology at his newsonaut blog.

About Mel Rothenburger (8893 Articles)
ArmchairMayor.ca is a forum about Kamloops and the world. It has more than one million views. Mel Rothenburger is the former Editor of The Daily News in Kamloops, B.C. (retiring in 2012), and past mayor of Kamloops (1999-2005). At ArmchairMayor.ca he is the publisher, editor, news editor, city editor, reporter, webmaster, and just about anything else you can think of. He is grateful for the contributions of several local columnists. This blog doesn't require a subscription but gratefully accepts donations to help defray costs.

1 Comment on ROGERS – No one seems to want poor Twitter

  1. -Twitter has become a socialization program for political correctness and therefore results in capping off any real interest in receiving views that might not ‘fit’ the current mode of expression, per se, in order to discuss actual situations in a worldview forum, thereby, its value as an operation will continue to dwindle, as it is always in a twitter over this aspect concerning communication and curtailing freer speech over bandwagoning the current mindset. -Sometimes I think people’s dogs are more important than actually having a living space in this world; typically, self-concentric circles of what one might called thought; no farther than one’s nose, so to speak.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: